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And so why

The through-line is the same: theyre looking for refinements, not miracles

As a population we're always looking for that next thing, we're always looking for the quick fix, we want the magic bullet, we want to lose the weight now.Dr Nicholas Fuller, University of Sydney "You can lose weight and you can keep it off long term through lifestyle intervention, but only if you're following evidence-based intervention, not fad diets or weight loss diets that promise that magic cure and give those quick, instant results people are looking for," he said

Cosmetic weight loss and "longevity": These medications are being marketed to people who do not meet medical criteria, including those who simply feel pressured to be thinner

Wegovy is a prescription weight loss injection used to aid with weight loss as part of a multi-tiered obesity treatment plan