NAD+ supplements (typically NR or NMN) raise cellular coenzyme levels, whilst retatrutide is an unlicensed investigational triple receptor agonist (GLP-1, GIP, glucagon) not yet approved by the MHRA or EMA for use in the UK
This physiological effect, shared with other drugs in the GLP-1 class, creates a plausible biological basis for reflux-type symptoms in some individuals
In clinical trials, tirzepatide led to greater weight loss compared to semaglutide up to 25% total body weight loss versus 15%
Manufacturers seeking to win in this space should consider how to address the following success factors: Determine whether to go broad or target a niche: Determine whether to go broad or target a niche: Going broad has been an effective strategy to date, but this may change as the market fractures
Long-term success is achievable with continuous follow-up, support from your medical team, and adherence to healthy eating habits and regular exercise