Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest Blonde Serum * Almost transparent paper makes

* Almost transparent paper makes it unnecessary to unwrap to check the color process

8 oz salon-size bottle is ideal for professional salon use or long-term home styling routines

Anti-inflammatory

rich in Omega 3 fatty acids

Hydrating Conditioner (8

Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest Blonde Serum * Almost transparent paper makesJoico LumiShine Demi Permanent Liquid Hair Color in 10BV Blue Violet Lightest Blonde delivers vibrant, long lasting color with a luminous finish. This gentle formula enhances your hairs natural shine while neutralizing unwanted brassiness with its blue violet tone. Perfect for adding subtle dimension or refreshing faded color, it leaves hair feeling soft and healthy without the commitment of permanent dye. Ideal for maintaining a bright, cool blonde