Tequila Wars José Cuervo and the Bloody Struggle for the Spirit of Mexico Julia Seales For most of human history

For most of human history

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Tequila Wars José Cuervo and the Bloody Struggle for the Spirit of Mexico Julia Seales For most of human historyBy: Ted Genoways Published by W. W. Norton, Incorporated, 2025 05 06 At the dawn of the twentieth century, Jos Cuervo inherited his family's humble distillery, La Rojea, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a