e-Data: Turning Data Into Information With Data Warehousing B.F. Skinner You Don't Know Me -

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Laura|Lawhead

e-Data: Turning Data Into Information With Data Warehousing B.F. Skinner You Don't Know Me -Over the last ten years, the use of detailed data has changed the face of business, and data warehouses have enabled this change. Now widely acknowledged for their role in the delivery of decision support and business intelligence applications, today's data warehouses are increasingly at the hub of such burgeoning strategic initiatives as e commerce, knowledge management, database marketing, and customer relationship management. So it's more critical